Marketplace Trust and Safety: How PMs Design Moderation Without Killing Liquidity
How to design marketplace trust and safety systems that catch bad actors without adding enough friction to tank your liquidity.
Author: Maya Torres
Maya Torres is a product manager with over a decade of experience across B2B SaaS and consumer products, from early-stage startups to scaled organizations. She's led teams through roadmap resets, stakeholder chaos, and everything in between, and writes The Product Flow to share the practical, sometimes messy reality of the job — not just the frameworks. When she's not writing, she's usually elbow-deep in a backlog or arguing gently with a PRD.
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How to Price a Two-Sided Marketplace: Take Rate, Subsidies, and Who Pays First
“Should we charge homeowners, should we charge contractors, or should we charge both, and how much” is the question that stalls more marketplace pricing decisions than any other, and staring at competitor pricing pages doesn’t answer it, because competitor pricing pages don’t show the thing that actually determines the right number — which side of…
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PM, PMM, and Growth: Who Owns What in a B2B SaaS Product Org
Three weeks before a launch at a 140-person B2B SaaS company, a meeting brought together the product manager, the product marketing manager, and the growth PM — each of whom believed they owned the decision on what the pricing page would say. Nobody had done anything wrong — the org chart just didn’t say who…
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How to Run a Dogfooding Program Before You Open a Public Beta
A practical guide to running a dogfooding program before public beta — staffing, exit criteria, feature flags, and the failure modes it actually catches.
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Self-Serve Product Analytics: How to Let Your Team Query Data Without a Dedicated Analyst
Every Tuesday at 10 a.m., at a 60-person B2B scheduling startup, someone would open a shared Slack thread and ask the same question: “does anyone have five minutes to pull a number for me.” Sometimes it was churn by plan tier. Sometimes it was activation rate for a new onboarding flow. The company had one…
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Event Taxonomy Best Practices: Naming Conventions for Clean Product Analytics
Event taxonomy best practices PMs need: naming conventions, property rules, and ownership that keep product analytics trustworthy as teams scale.
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Accessibility Testing Tools Every Product Manager Should Know
The accessibility testing tools PMs need: what automated scanners catch, what only screen readers catch, and how to build a testing cadence that holds.
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How to Write a Product Analytics Tracking Plan (Before You Ship, Not After)
Learn how to write a product analytics tracking plan before you ship: naming events, assigning owners, and QA-ing it so the data can be trusted.
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Churn Analysis for Product Managers: How to Diagnose and Reduce It
Learn how product managers run churn analysis: segmenting voluntary vs involuntary churn, finding the real signal, and fixing what’s fixable.
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Product Manager vs Product Marketing Manager: What’s the Difference?
See how a product manager and product marketing manager actually differ in scope, metrics, and who owns what at launch — plus which path fits you.
