What Is DAU/MAU Ratio? Stickiness, Explained for Product Managers
The “40% is healthy” DAU/MAU benchmark is dated. Mixpanel’s 2026 data puts blended B2B SaaS stickiness at 31-33%, and the real range runs from 8% finance tools to 88% APAC entertainment apps. Five steps to calculate it correctly and use it as a diagnostic rather than a target.