Event Taxonomy Best Practices: Naming Conventions for Clean Product Analytics
Event taxonomy best practices PMs need: naming conventions, property rules, and ownership that keep product analytics trustworthy as teams scale.
product analytics
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Amplitude vs Mixpanel: Which Fits Your PM Team in 2026?
A data team spends three weeks re-instrumenting the app for a new analytics tool, and someone on the exec team still ends up asking why the dashboard can’t answer “which onboarding step is killing activation.” That gap is a familiar scene in a lot of product orgs, and the tool usually isn’t the root problem…
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How to Run an A/B Test as a Product Manager
Netflix once ran an A/B test, back when it still shipped DVDs, on giving customers exactly what they said they wanted: faster access to new releases. The rollout cost roughly a million dollars. Retention moved by only 0.05%, about 5,000 users, a result Netflix’s former VP of Product Gibson Biddle has cited as a case…
