Gross merchandise value has no accounting definition, which is why Etsy could report the same quarter as both up 2.4% and down 3.8% — and both were correct. The metric, updated for Depop’s completed sale to eBay, and the five things to state before the number leaves your team.
“Should we charge homeowners, should we charge contractors, or should we charge both, and how much” is the question that stalls more marketplace pricing decisions than any other, and staring at competitor pricing pages doesn’t answer it, because competitor pricing pages don’t show the thing that actually determines the right number — which side of…
Two-sided marketplace product management explained: liquidity over conversion, the cold-start problem, take rate, and a real liquidity-fix case study.