A live-ops calendar is an operations load, not a prioritization problem — and uncapped operations load grows until it fills the team. Google’s 50% cap on operational work, applied to the live-ops treadmill, plus the arithmetic of a capacity floor a studio can actually hold through a launch month.
The “40% is healthy” DAU/MAU benchmark is dated. Mixpanel’s 2026 data puts blended B2B SaaS stickiness at 31-33%, and the real range runs from 8% finance tools to 88% APAC entertainment apps. Five steps to calculate it correctly and use it as a diagnostic rather than a target.
Learn how to build a customer health score that actually predicts churn: which signals matter, a weighting template, and where most models break.
Two SaaS companies can post the same growth rate, the same gross margin, and trade at wildly different valuations — a McKinsey analysis of more than 100 B2B SaaS companies found top-quartile net revenue retention performers trading at a median 24x revenue multiple, versus 5x for bottom-quartile peers. That’s not a rounding error. It’s nearly…